Client: Virgin Mobile | Role: Application build
Campaign: An online promotion that asked users to create their own ending for one of three TVCs. Users could draw their ‘vision’ directly onto the clips, with the aid of visual cues, directions and SFX. The winning entry was made into a TVC, and the entrant won a one-way ticket to Cairns for two mates and $5000 to make their own way home.
Tech: Flash, XML
